What is a Logo?
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business.
A logo can and should be more than a symbol of identification. It should tell a company's story by conveying the brand message in a way that establishes an emotional connection to your target audience.
Why is a logo important?
1) Makes that first impression which invites customers to interact with your brand
2) Helps create a brand identity
3) Fosters brand loyalty
Do you need a logo?
Yes, even if you decide to DIY your logo through an online source, you need a logo! Logos help set the tone for your business! Think of it as being "the face" of the company! It tells people what to expect from the business!