Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business.
A logo can and should be more than a symbol of identification. It should tell a company's story by conveying the brand message in a way that establishes an emotional connection to your target audience.
Why is a logo important?
1) Makes that first impression which invites customers to interact with your brand
2) Helps create a brand identity
3) Fosters brand loyalty